Nowadays, with the rapid development of new industry, new business form and new model, design, as an important national strategy for improving quality, increasing variety and creating new brands, is the new driving force to promote industrial innovation upgrade and sustainable development. Guided by the mission of promoting a peaceful, prosperous, inclusive and beautiful world, Industrial Design Leading Talent Program uses design innovation to stimulate integration of traditional industry with industrialization and informatization and facilitate the inclusive and sustainable development of world economy, thus forge the commercial civilization and entrepreneurial spirit in the future.

Listened to the lecture of experts, communicated with international innovation and design talents and conducted field research in innovative enterprises... From December 4th to December 6th, the fifth training course of Industrial Design Leading Talents Training Program led by MIIT was held in Conghua of Guangzhou with the topic of “Human-oriented Design”. This training program lasted for three days and was successfully completed.

Lecture and Sharing
This program invited Professor Wang Jian, Director of Sport Science and Health Engineering Institute of Zhejiang University, Zheng Sulin, Chief Engineer of modeling design from Dongfeng Motor Group Technology Center, Professor Luo Shijian from Zhejiang University, Liu Shengqiang, Director of China Telecom Guangzhou Institute Consumer Lab to give lectures and Zhao Qichao, Chairman of Beijing KingFar Technology Co.Ltd to share some cases and discuss how to study users' psychology, physiology and behavior through scientific and technological means and establish user model to create opportunities for product development and design, surpass counterparts and seize the opportunity in the future.

In the past, many products focused more on functions rather than user experience and did not oriented to human. Designers should constantly study and analyse users’ physiology, psychological feature, ideology and cultural background and design more practical and comfortable products to meet users’ demand for high-quality products.

KingFar Technology will continue to take the responsibility of promoting human-oriented engineering and boost human engineering technology progress in military industry, national defense, education and scientific research to make efforts for the development of China’s education and scientific research industry.

Remaining true to the original aspiration, solving pain points of human-oriented design and finding out the demand of target customers.

Providing services to design industry should be market-oriented and guided by design, with products as medium and science and technology as support. The service should be based on data, meet people's increasing material and cultural demand and enhance cultural confidence.

No matter “ecology” or “new retailing”, both of them emphasize on various scenery of users. Through online and offline multi-contact integration layout, they keep in step with customers, which is an inevitable choice to maintain conversion rate.

This sharing session invited Liu Yongzhu, Vice General Manager of Tang Shan Jingyu Technology, Wang Jie, COO of Chery Modeling Center, Xin Jinwei, Business Partner of Shanghai Tanhoo Creative Design Corp.Ltd, Li Guicheng, General Manager of Hangzhou Mingrui Design, Du Xiaozhu, General Manager of Tianjin Tianyi Technology to share their experiences in creative design and business transformation.

Ice-breaking Activity
The fifth training of Industrial Design Leading Talents Training Program led by MIIT was conducted together with the Eco-Design Leading Talent Training Program. Nearly 50 delegates from 22 countries discussed digital economy and cutting-edge technology and experiences of innovation system. In the ice-breaking activity of the course, Niu Xu, Director of Sugon Industrial Design Center, Liu Guolin, Director of CRRC Zhuzhou Industrial Design, Xu Yongjun, General Manager of Dingzhen Technology, Wang Xufei, Director of DONGFENG Motor Corporation Car Modeling Department, Deng Bo, Business Partner of Top Design, Jiang Qilin, CEO of Yinong Technology were invited as representatives of China’s design industry to present China’s innovation design philosophy and products.

Opening Ceremony of the 2nd World -Eco Design Conference
In December 6th, the 2nd World-Eco Design Conference was opened in the permanent site of World-Eco Design Conference, Conghua Eco-design Town. The students of MIIT Industrial Design Leading Talents Training Program attended the opening ceremony.

This year the topic of World Eco-Design Conference is “Innovation, Customization” and will stimulate the seed of ecological design to settle and thrive in Conghua. Compared with its role as a starting point last year, this year’s conference focus more on “how to implement” and “how to settle”.
 

Compared with the First World Eco-Design Conference, the conference this year invites the Guests of Honor to participate in the event for the first time. They are Bangladesh, Cambodia and Thailand. Their representatives from the government, enterprises, schools, institutes and art industry have fully displayed their customs, features and characteristics industries, which bring more exotic cultural elements to the conference. In the opening ceremony of the second World Eco-Design Conference, the results of the first Capital of Customization and ID Award were released. Guangzhou China and Siem Reap Cambodia had the privilege to be awarded as the Case City of Capital of Customization.

Enterprise Practice and Research
During the course, guided by the program committee, members of the Leading Talent Training Program visited Zhuhai Rossini for practice and research and learned about innovation experiences and development prospect.
 

Source: UXE Official account